Thomson Broadcast teams with Synamedia and Triveni Digital for an ATSC 3.0 Channel-in-the-Cloud


The companies quickly achieve an industry milestone for deploying ATSC 3.0 in the cloud for worldwide applications

ATLANTA – May 6, 2020 – Synamedia, the world’s largest independent video software provider, announced today an ATSC 3.0-ready cloud solution for the U.S. and international markets in partnership with Thomson Broadcast and Triveni Digital.

In a crucial step for carrying the next-generation broadcast standard forward, the companies have validated configurations for an ATSC 3.0 channel in the cloud, in a joint effort to meet the needs of station operators who are looking for a fast, cost-effective way to trial and deploy ATSC 3.0 with minimal disruption to their existing stations before investing in on-premise equipment. In addition to simplified trial deployment, the cloud-based configuration allows providers to leverage cloud operations for disaster recovery which can eventually be used in conjunction with their permanent solutions, and to seamlessly switch between on-premise and cloud equipment.

Synamedia’s encoding and packaging capabilities from its video network portfolio; Triveni Digital’s GuideBuilder® and Broadcast Gateway; and Thomson’s tower transmission products uniquely position the three companies to pave the way for widespread on-premise and cloud-based deployment of the latest broadcast standard. Furthermore, with the International Telecommunication Union (ITU)’s adoption earlier this year of the ATSC 3.0 standard as a recommendation for countries around the world, this channel-in-the-cloud solution now has potential for worldwide implementation. International customers will benefit from Synamedia and Thomson’s global presence and combined worldwide support services.

“We pride ourselves on being the only one-stop-shop for end-to-end video network needs, and are thrilled to be working with Thomson Broadcast and Triveni Digital to help speed up ATSC 3.0 adoption,” said Julien Signes, Senior Vice President and General Manager, Video Network at Synamedia. “The new broadcast standard promises to revolutionize the way people consume video content, which aligns with our ongoing commitment to transform how people are entertained and informed.”

“Operators are increasingly recognizing the operational efficiencies of the cloud, and we’re proud to be at the forefront of this industry shift alongside Synamedia and Triveni Digital,” said Aby Alexander, President, USA at Thomson Broadcast. “’Channel in the cloud’ enables broadcasters to synchronize and orchestrate over-the-air transmission and cloud applications with an ATSC 3.0 signal, enabling a compelling, interactive and immersive experience.”

“The ability to trial ATSC 3.0 channels in the cloud will be a gamechanger for station operators in terms of capex savings, beginning with deployments of ATSC 3.0 lighthouse configurations using the cloud,” said Mark Simpson, President and CEO for Triveni Digital. “We’ve been working with Synamedia and Thomson Broadcast on ATSC 3.0 solutions for some time now, and this extended three-way partnership brings together the best of the best in cloud technology and video processing expertise.”

Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers. Its video distribution, processing and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing and unify operations. The award-winning portfolio also touts a cloud-ready, converged broadcast and broadband end-to-end ATSC 3.0 offering and low latency solutions for live video. Its virtualized Digital Content Manager (DCM) features live transcoding to multiple bit rates and formats, scalable video functions and best-in-class video quality all aimed to deliver infinite entertainment.

About Synamedia

We’re helping service and content providers around the world to deliver, protect and monetize video content so they can win in the age of Infinite Entertainment. We do that with the world’s most complete, secure and advanced end-to-end open video delivery solution. Our portfolio features award-winning video network services, best-in-class anti-piracy solutions and intelligence, and video platforms with fully-integrated capabilities including cloud DVR and advanced advertising. And we’re trusted by over 200 top satellite DTH, cable, telco and OTT operators, broadcasters and media companies. Synamedia is backed by the Permira funds and Sky.

Twitter: @SynamediaVideo

LinkedIn: Synamedia

About Thomson Broadcast

Since the earliest years of broadcasting, the Thomson name has been synonymous with expertise and innovation at the highest level. A trusted partner to the world’s leading broadcasters, Thomson has pioneered many developments that have shaped the industry, such as leading innovation in solid-state technology. With more than 50,000 active Thomson Broadcast transmission systems deployed worldwide and a global support presence, Thomson Broadcast continues revolutionize the TV experience, with initiatives such as cyber security products and services for enterprise and broadcasters, broadcast/mobile convergence programs, OTA Cloud Solutions, and most recently the addition of an ATSC 1.0-3.0 product line based on efficient power saving solutions. For more information, visit

Twitter: @ThomsonBRDCST

LinkedIn: Thomson Broadcast

About Triveni Digital

Triveni Digital is a leading provider of program guide and metadata management, data broadcasting, and service quality assurance solutions for broadcasters and service providers. Renowned for their ease of use and innovative features, Triveni Digital’s solutions enable customers to deliver enhanced programs and services to television viewers. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. As a leader in ATSC 3.0 solutions, a key contributor to standards development, and active participant in next-generation ATSC trials and deployments, Triveni Digital is leading the charge to a new, exciting broadcast television future. More information is available at

Twitter: @TriveniDigital

LinkedIn: Triveni Digital


For press and analyst queries, please contact:

Tracey Sheehy

Breakaway Communications for Synamedia

+ 1 (212) 616 6003

Sarah Jusko

Communications Manager for Thomson Broadcast

Ralph Bachofen

+1 (609) 716 3500